What are the key provisions in Executive Order No. 169 for the protection of MSME franchisees? | 24 February 2025

The franchisor may be entitled to incentive or benefits to be provided by the National Government should it comply with the inclusion of the minimum terms and conditions prescribed by E.O. No. 169 in the franchise agreement. For this purpose, the DTI is hereby directed to formulate and enact measures for the entitlement to incentive of qualified franchisors, subject to existing laws, policies and regulations.

Author

Alburo Law
February 24, 2025

Executive Order No. 169 was issued for purposes of strengthening the franchise industry for the protection of micro, small and medium enterprises (MSME). It prescribed the minimum terms and conditions of franchise agreements as well as the guidelines for its registration.

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