Sales Promotion Under the Consumer Law (Republic Act No. 7394) | 9 September 2023

The State shall protect the consumer from misleading advertisements and fraudulent sales promotion practices

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Alburo Law
September 09, 2023

Sales Promotion Under the Consumer Law

Sales promotion is defined as the means and techniques intended for broad consumer participation which contain promises of gain such as prizes, in cash or in kind, as a reward for the purchase of a product, security, service, or winning in contest, game, tournament and other similar competitions which involve determination of winner/s and which utilize mass media or other widespread media of information. It also means techniques purely intended to increase a product’s sales, patronage, and/or goodwill.

(Article 4[bm] of Republic Act No. 7394)

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